PRIVACY POLICY

Effective Date: August 3, 2026

Welcome to MerrilyCrafted. We know that picking out a handmade kit or a crafted gift often means you share something personal with us—whether that is a delivery address, a note to our support team, or details needed to complete a purchase. We value that trust and want to be clear about how personal information is handled.

This Privacy Policy describes how MerrilyCrafted, operated by Xie'ou Zhonggou (Shanghai) Trading Co., Ltd., gathers, uses, shares, stores, and safeguards personal information when you visit https://merrilycrafted.com, set up an account, buy something, reach out to us, or otherwise use our site and services.

Your privacy rights can differ depending on where you live and what laws apply to you.

Information We Gather

Depending on how you use our site, we may gather the following kinds of information:

Contact details: your name, email address, phone number, billing address, and delivery address.

Order and transaction details: items purchased, options selected, customization information where relevant, order total, discounts, shipping method, purchase history, returns, exchanges, and refunds.

Payment details: payments are handled by third-party payment providers. We generally do not keep full payment-card numbers or card security codes.

Account details: login credentials, saved addresses, order history, and account preferences if you create a customer account.

Customer service details: questions, complaints, return requests, reviews, photos, videos, and other information you choose to provide.

Device and technical details: IP address, browser type, device type, operating system, language settings, technical identifiers, and approximate location.

Website activity: pages viewed, products browsed, searches made, links clicked, referring pages, shopping-cart activity, and interactions with site content or advertisements.

Cookie and advertising details: information gathered through cookies, pixels, tags, local storage, software development kits, and similar tools.

How We Gather Information

We may gather personal information:

Directly from you when you place an order, create an account, contact us, or submit information;
Automatically when you use our site or interact with cookies, pixels, and similar tools;
From ecommerce platform providers, payment processors, delivery companies, suppliers, fulfillment partners, and other service providers;
From advertising, analytics, and marketing partners where the law allows it; and
From other sources when you direct or authorize information to be provided to us.

How We Use Information

We may use personal information to:

Run, maintain, and protect our site;
Process payments and stop unauthorized transactions;
Review, fulfill, and deliver orders;
Send order confirmations, tracking details, and delivery updates;
Manage customer accounts and saved preferences;
Respond to product, shipping, return, exchange, refund, and customer service requests;
Look into damaged, defective, incorrect, incomplete, delayed, or missing orders;
Detect fraud, misuse, technical problems, and security threats;
Improve our products, site, communications, and customer experience;
Understand site traffic and customer interactions;
Measure advertising performance and attribute conversions;
Personalize site content or product recommendations where permitted;
Support relevant or targeted advertising where permitted by law;
Keep legal, accounting, tax, and transaction records;
Enforce our terms and policies;
Protect our rights, customers, business, and services;
Comply with applicable legal and regulatory obligations; and
Send marketing communications where permitted, subject to the choices available to you.

Cookies and Similar Tools

We and our authorized service providers may use cookies, pixels, tags, local storage, and similar tools for:

Essential site operation;
Shopping-cart and checkout functions;
Account login and security;
Remembering preferences;
Fraud prevention;
Site analytics and performance measurement;
Advertising measurement and conversion attribution; and
Interest-based or targeted advertising where permitted.

Where applicable law requires it, nonessential analytics and advertising tools will be used only after the necessary consent has been obtained.

You can use the Cookie Banner or privacy-preference controls on our site to accept, reject, or manage relevant cookie categories. You may also manage cookies through your browser settings.

Turning off essential cookies may prevent shopping-cart, account, checkout, security, or other site functions from working correctly.

AppLovin and Advertising Technologies

MerrilyCrafted uses or may use AppLovin advertising technologies, including the AppLovin Pixel, to understand site interactions, measure advertising performance, attribute conversions, evaluate audiences, prevent fraud, and support relevant advertising.

Depending on how the technology is configured and how you interact with our site, AppLovin may collect or receive information such as:

IP address;
Browser and device information;
Cookie or advertising identifiers;
Approximate location derived from an IP address;
Pages viewed and links clicked;
Product, shopping-cart, and checkout interactions;
Referring information; and
Purchase or conversion-event information.

We do not intentionally provide AppLovin with full payment-card numbers or card security codes.

AppLovin may process information under its own privacy terms and may combine information received from different services where permitted by law.

We may also use technologies provided by Meta, Google, or other analytics and advertising platforms where those services are enabled on our site. These providers may process information under their respective privacy policies and available user controls.

How We Share Personal Information

We may share personal information with the following categories of recipients when reasonably necessary:

Ecommerce platform, hosting, and technology providers, including Shopify where used;
Payment processors and fraud-prevention providers;
Suppliers, fulfillment providers, and shipping carriers;
Customer service and communication providers;
Analytics, attribution, marketing, and advertising partners, including AppLovin where enabled;
Cloud-storage, security, and technical-support providers;
Accountants, auditors, insurers, lawyers, and other professional advisers;
Government authorities, regulators, courts, or other parties where legally required;
Parties involved in protecting legal rights or preventing fraud; and
A buyer, successor, or relevant counterparty in connection with a proposed or completed merger, financing, reorganization, sale, or transfer of business assets.

We expect service providers to process personal information only as reasonably necessary to provide their services or comply with applicable obligations.

Targeted Advertising and U.S. State Privacy Disclosures

Some U.S. state privacy laws may define certain advertising-related disclosures as a “sale,” “sharing,” or use of personal information for targeted advertising, even when personal information is not exchanged directly for money.

Depending on where you live and what law applies, you may have the right to opt out of qualifying:

Sales of personal information;
Sharing of personal information; or
Processing for targeted or cross-context behavioral advertising.

You may submit an applicable opt-out request through the Your Privacy Choices link in our site footer, through available Cookie settings, or by contacting us at:

service@merrilycrafted.com

Opting out of targeted advertising does not mean you will stop seeing all advertisements. You may still receive advertisements that are not selected based on activity across different websites or services.

We do not knowingly sell or share personal information belonging to children for targeted advertising in violation of applicable law.

Global Privacy Control

Global Privacy Control, or GPC, is a browser-based preference signal that can communicate an opt-out request.

Where applicable law requires it and the technology supports it, if you visit our site with a recognized GPC signal enabled, we will treat it as a request to opt out of qualifying sale, sharing, or targeted-advertising activities for the browser and device used to access the site.

A GPC signal may not automatically apply to another browser, device, or customer account.

Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

These purposes may include fulfilling orders, providing customer service, maintaining transaction and tax records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

Retention periods vary depending on the type of information, why it was collected, and relevant legal or operational requirements.

Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage is completely secure. You are responsible for protecting your account credentials and should contact us if you suspect unauthorized activity involving your account.

International Data Transfers

MerrilyCrafted’s operator is located in China, while customers, ecommerce providers, suppliers, fulfillment providers, shipping carriers, advertising partners, and other service providers may be located in different countries.

As a result, personal information may be processed or stored outside your country of residence, including in jurisdictions with different data-protection laws.

Where applicable law requires it, we take reasonable steps to apply appropriate safeguards to international processing and transfers.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Obtain a portable copy of eligible information;
Request information about categories of personal information collected or disclosed;
Object to or restrict certain processing;
Withdraw consent where processing is based on consent;
Opt out of qualifying sale, sharing, or targeted advertising;
Appeal a decision concerning a privacy request where applicable; and
Receive equal service without unlawful discrimination for exercising an applicable privacy right.

These rights are subject to applicable legal exceptions. For example, we may need to retain information to complete a transaction, prevent fraud, maintain required records, resolve a dispute, or comply with law.

Submitting a Privacy Request

To submit a privacy request, contact:

service@merrilycrafted.com

Please use the subject line “Privacy Request” and explain the right you wish to exercise.

We may request information reasonably necessary to verify your identity and protect your personal information. Where permitted, an authorized agent may submit a request on your behalf, but we may require evidence of the agent’s authority and direct verification with you.

We will respond within the period required by applicable law. We will not unlawfully discriminate against you for exercising an applicable privacy right.

Marketing Communications

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message or by contacting us.

Even after you opt out of promotional emails, we may continue sending nonpromotional communications necessary for orders, payments, delivery, security, policy updates, account administration, or customer service.

Children’s Privacy

Our site is intended for a general audience and is not directed to children who are not legally able to make online purchases without the involvement of a parent or legal guardian.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information improperly, please contact us so we can review and address the matter.

Third-Party Websites and Services

Our site may contain links to third-party websites, applications, or services. Third parties maintain their own privacy policies and practices.

MerrilyCrafted is not responsible for the privacy, security, accuracy, or content of an independent third-party website or service. We encourage you to review the applicable third party’s policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our site, services, technologies, business practices, or legal obligations.

The revised version will be posted on this page with an updated “Last Updated” date. Where required by law, we may provide additional notice or obtain consent before a material change takes effect.

Contact and Company Information

For questions, concerns, or requests relating to this Privacy Policy or our handling of personal information, contact:

service@merrilycrafted.com